Ryan’s Small Business Tip: Training Part Timers

Your part time employees are your strongest brand ambassadors. They are the front lines of every customer transaction. There are challenges that come with part time employees such as scheduling conflicts and always having enough available people but ensuring consistency builds for a better consumer experience.

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Ryan’s Small Business Tip: Training Part Timers

Your part time employees are your strongest brand ambassadors. They are the front lines of every customer transaction. There are challenges that come with part time employees such as scheduling conflicts and always having enough available people but ensuring consistency builds for a better consumer experience.

Recovery Marketing: How to Address Tragedy

I have complete faith the Boston Marathon will continue to be a great historic event and a challenging opportunity for the finest runners. But after 2013 the event has serious PR and Marketing problems to consider.

Recovery Marketing: How to Address Tragedy

I have complete faith the Boston Marathon will continue to be a great historic event and a challenging opportunity for the finest runners. But after 2013 the event has serious PR and Marketing problems to consider.

Mega-Fight!

Has Money beat Pac-Man before the actual fight?

Now I have never been a serious boxing fan but I do enjoy keeping up with the world champions and upcoming big fights. Mega-Fight will be one of the best matches to watch of all time, but all this hype about it is what is really fun for me.

Mega-Fight!

Has Money beat Pac-Man before the actual fight?

Now I have never been a serious boxing fan but I do enjoy keeping up with the world champions and upcoming big fights. Mega-Fight will be one of the best matches to watch of all time, but all this hype about it is what is really fun for me.

Ryan’s Rant: Small Business Sports Marketing

As a almost college grad in the field of Marketing, I have had the importance of digital marketing drilled into my head. I consider myself a digital marketing specialist, HOWEVER, I want to rant on the importance of more traditional styles of marketing.

Ryan’s Rant: Small Business Sports Marketing

As a almost college grad in the field of Marketing, I have had the importance of digital marketing drilled into my head. I consider myself a digital marketing specialist, HOWEVER, I want to rant on the importance of more traditional styles of marketing.

Recent PGA Success: Old Dog Doing New Tricks

Following this year’s masters tournament was easier than ever. The PGA has been incorporating modern marketing tactics. With the launches of Twitter apps specific to each major the PGA can now engage with consumers anywhere anytime on their mobile devices.

Recent PGA Success: Old Dog Doing New Tricks

Following this year’s masters tournament was easier than ever. The PGA has been incorporating modern marketing tactics. With the launches of Twitter apps specific to each major the PGA can now engage with consumers anywhere anytime on their mobile devices.

Today’s Sports Marketing

Today’s marketing age is changing drastically. Any marketing professional and student could tell you. This change is switching from a more broad brand exposure approach to niche marketing (learning who their customers are and placing their brand and products effectively into their lives). The most relevant media outlets will vary from customer to customer, for instance it is much more likely for an elderly women to be more interested in a promotion at the local drug store than an 18 year old man. The 18 year old male would be more likely to be interested in a promotion from a social media post from a product brand featuring a celebrity or athlete.

Today’s Sports Marketing

Today’s marketing age is changing drastically. Any marketing professional and student could tell you. This change is switching from a more broad brand exposure approach to niche marketing (learning who their customers are and placing their brand and products effectively into their lives). The most relevant media outlets will vary from customer to customer, for instance it is much more likely for an elderly women to be more interested in a promotion at the local drug store than an 18 year old man. The 18 year old male would be more likely to be interested in a promotion from a social media post from a product brand featuring a celebrity or athlete.